The importance of being Frank and Ernest

Yes!

It is of great importance to be Frank and Ernest too.

You may ask how can you be Frank and Ernest

I tell you it is easy

And you can learn a great deal from these two! 

You see Frank is actually "frank"

and Ernest is "Honest" 

(If you got the joke by now) 

Its almost impossible if you think about it for a second

to overcome human emotions and try to be frank and honest

That basically is the high price that you must pay if you are 

frank and honest with people 

As there is a thin line between what is considered appropriate to share

and disclose and what is inappropriate 

add to that also the fact that

if you prefer to be honest and frank with that person in private as compared to showing it openly

Yes the truth is quite an expensive and a rare commodity 

people would pay high prices to get the truth 

but most of the time people are looking for the convenient truth

rather than the hard truth

BUT STILL 

it always is important to be Frank and Ernest 

just not the exact and complete image of being Frank and Ernest